A strong foundation.
An extraordinarynext chapter.
400 Sibley. Your vision, amplified.
YOUR VISION, UNDERSTOOD.
You’ve already done
the groundwork.
A full program. Floor-by-floor blocking layouts. A pro forma.
You’ve given this opportunity a clear direction.
WHAT WE HEARD. WHAT EXCITES US.
The ambition to do
something exceptional.
A rooftop you want to make the best in the Twin Cities.
A favorable starting basis that creates room for an exceptional four-star finish.
OUR ROLE
Amplify your ideas.
Help make them real.
Build on the plan you’ve developed. Bring a consultant’s judgment to the decisions ahead. Carry your vision through design, brand alignment, and delivery.
Meet the people behind that commitment400 SIBLEY STREET · SAINT PAULScroll to discover
EARLY CONCEPT IMAGERYYour ambition.
Our team behind it.
ASSEMBLED FOR A REASON.
You’ve developed the groundwork. We’ve brought together the people to help carry it forward—with hospitality design, project leadership, and the ability to make the story clear.
Make the opportunity clear.
Connect design, imagery, and storytelling so owners, potential flags, and other stakeholders can understand the vision and see its potential.
A complementary perspective.
Matt’s role and contribution will be developed with the team for the next draft.
Start with what makes this place distinct.
Rebecca brought the original historic nomination language into the conversation, helping ground the next chapter in the building’s story.
Carry the vision into the details.
Connect the hospitality concept with materials, finishes, furnishings, and the documentation that carries design intent through the project.
Guide the decisions that move it forward.
Bring architecture, design management, and project delivery experience to the choices that must work together as the project develops.
Connect your goals with the right expertise.
Keep the conversation grounded in your objectives and connect the people and resources needed to support them.
David FilakVisualization & storytelling
WHAT I’LL DO HERE
Make the opportunity clear.
Connect design, imagery, and storytelling so owners, potential flags, and other stakeholders can understand the vision and see its potential.
The people are the beginning.
Here’s the experience behind them.
Draft team contributions for review. Hover or tap to get to know us; David’s portrait reveals a little life beyond the studio.
A body of work.
A depth of experience.
Hospitality. Historic properties. Hotel brands.
16 selected views · 5 project storiesYou’re bringing a historic building into a new chapter of hospitality. Our experience spans landmark transformations, brand-led hotel renovations, and design studies that explore different futures for the same asset. This is the work we bring to your decisions.
THE SCALE BEHIND THE TEAMILLUSTRATIVE TOTALS FOR THIS MOCKUP · REPLACE WITH VERIFIED NELSON DATA
1,200+
Hospitality projects
Across the guest experience
180+
Historic properties
Character carried into a new chapter
150,000+
Guestrooms & keys
Hospitality at scale
40+
Hotel brands
Different flags. A depth of understanding.
EXPERIENCE ACROSS HOTEL BRANDSPORTFOLIO + RELATIONSHIPS TO CURATE
One considered approach.
And the work to back it up.
A selection of hospitality and historic project experience from the supplied qualifications.
HOSPITALITY & HISTORIC EXPERIENCE01 / 16
The Trust Hotel
Ballroom
In development · Expected spring 2027 in supplied deckFor 400 Sibley: create a hospitality experience that extends beyond the guestroom.
Selected work from the supplied qualifications. Views include completed projects and design studies; 30th Street Station demonstrates historic public-space experience. Select an image for its attribution and status.
A SOFT-BRAND OPPORTUNITY
Find the right flag.
Keep your vision at the center.
Shape a clear proposition for prospective hotel collections. Explore the fit, help tell the story, and develop a design that brings your goals, brand requirements, and hotel operations together.
EXPRESSION 01 / 03
Let the building’s story lead.
A hospitality experience shaped by the character, history, and setting that already make 400 Sibley distinctive.
- Your idea, amplified
- Make the building’s history part of the guest experience—from arrival to the rooftop.
- The flag conversation
- Explore collections that value a property’s individual story and sense of place.
- Design + operations
- Test how materials, guest touchpoints, and service can express that story within the program.
POTENTIAL COLLECTION FAMILIES
For exploration together. No flag selected.
For exploration together. No flag selected.
Unnamed positioning explorations, not proposed hotel identities. Imagery is supplied concept material; palettes suggest presentation character. Develop the selected direction with your branding consultant and prospective flag.
DESIGN. VISUALIZATION. STORYTELLING.
Make the opportunity
impossible to overlook.
Help prospective flags and other stakeholders see what you see. We can turn the design story into a clear, compelling experience that supports the conversations ahead.
Examples of the capability we bring to your project.
01 / CAPABILITY EXAMPLEOne Riverside
A fictional-property marketing prototype.
02 / EARLY CONCEPT EXAMPLE
400 Sibley
Supplied concept imagery, brought into motion.
These demonstrations show how visual storytelling can communicate an opportunity. One Riverside is a fictional-property prototype, separate from 400 Sibley. The Sibley film is an early concept example, not a developed hotel design.
400 SIBLEY · A CLOSER LOOK
A strong foundation. An extraordinary next chapter.
The people behind your next chapter.
Your vision. Our commitment to help make it real.
An extraordinary
next chapter.
Together.
The groundwork is here. The ambition is clear.
Let’s bring the right team to what comes next.